Overlai, a platform focused on protecting digital property and intellectual property rights, has announced the beta launch of its mobile app and Adobe plugin on the Aptos blockchain.

The technology works by scanning media and imprinting its metadata with an “invisible watermark.” This invisible watermark is then recorded on the Aptos blockchain, providing an immutable record of ownership.

Spokespeople for the project explained that the ownership is retained no matter how many times the media is compressed, captured via screenshots, or converted, and remains constant no matter where the media is posted online or otherwise.

Luke Neumann, co-founder and CEO of Overlai, remarked that the company aims to be a one-stop shop for copyright and other intellectual property protection in the digital age:

“Our hope is that this platform will build a new standard for ingredient tracking, royalty payments, and provenance. Our partnership with Aptos is essential, and their expertise in this space has been used to leverage blockchain technology into a crucial role in the future of content on the internet.”

A core focus of Overlai's mission is the protection of artists and creatives from AI scraping, a process in which artificially intelligent programs and algorithms search the internet and use media to train the AI.

Related: How to protect intellectual property in Web3.

Neumann stated, “Overlai’s end-to-end decentralized infrastructure will facilitate the next phase of ethically sourced models by giving creators the ability to opt-in or opt-out of AI training.”

AI training methods are involuntary and AI operators typically do not obtain the consent of the creators, royalty holders, or stakeholders of a piece of media or intellectual property before using their intellectual property for AI training purposes.

Overlai's products reportedly repel AI scraping by issuing a “do not train” C2PA manifest as an always-on, blanket protection to keep AI-scaping bots from using the protected media for training or content generation purposes.

Avery Ching, chief technology officer at Aptos Labs, echoed Neumann’s sentiment and reiterated the importance of protecting content creators. “It’s so important to make sure creators can retain ownership over their assets and feel empowered by AI rather than inhibited by it,” Ching said.

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