“We honestly believe that the future is going to be more immersive,” said Athar Ahmed, COO and founder of Bluemoon, during a recent Cointelegraph’s Twitter Spaces session. Bluemoon Metaverse offers a wide range of dynamic environments, AI-powered tools, a digital asset store and other features that merge social experiences with virtual creation – all to provide a unique, accessible platform for both brands and creators. Ahmed was joined in the live discussion by Steve White, CEO of Bluemoon.

https://t.co/9om2FQbDjP

— Cointelegraph (@Cointelegraph) May 22, 2024

Rethinking metaverse potential

Bluemoon spent its initial development phase creating B2B solutions such as metaverse experiences for businesses to replicate real-world events or host digital gatherings. One example was a virtual mansion built for owners of the Metabillionaire NFT collection, providing a private space for AMAs and gatherings. In another collaboration, a Hilton hotel in Ecuador was recreated for an Innova-T event, allowing remote attendees and vendors to participate virtually. White outlined the company’s shift toward supporting a broader range of events, including partnerships with musicians and sports organizations.

Through these experiences, Bluemoon gained valuable insights into user feedback and market trends. They discovered that users responded better to smaller, more interactive spaces than replicas of real-world locations. “We learned to play to the technical strengths of the environment,” White said. The result was more dynamic spaces with features such as product links and interactive elements.

Beyond events, Bluemoon is pioneering the development of metaverse analytics. The platform provides valuable data on user engagement, location, and potential revenue streams (both fiat and NFT-based). “We’ve already started to create a really good creative economy,” said Ahmed. “We can empower creators to monetize their metaverse experiences, similar to how they monetize social media content."

“We want to create a platform that allows creators to be creative. The focus is on those who are particularly struggling in traditional markets,” White added. “Unsigned musicians, for example, often face challenges in generating revenue through streaming platforms. Having an easy way to interact with their fans through something like this is a pretty big jump."

User-driven approach

Speakers acknowledged the initial excitement surrounding the metaverse concept in 2021 but noted that the lack of significant use cases and current hardware limitations will hinder long-term adoption. “It’s just going to take some time for people to adopt the hardware," Ahmed said.

White, a tech industry veteran, emphasized the need to move beyond a technology-focused approach and prioritize mass adoption. He cited the high cost and bulkiness of current VR headsets as major barriers and stressed the importance of engaging “‘normal people” who may not be interested in wearing such devices. In Bluemoon, metaverse experiences are accessible through everyday devices such as smartphones, tablets, and PCs. “We’re trying to enable communities of people to engage without necessarily having headsets,” White explained.

Another challenge to mass adoption is the diversity of devices and platforms. In response, Bluemoon proposes a Web browser-based metaverse that allows users to join with a single click, regardless of their device. “We believe it should be this easy to join a metaverse space,” Ahmed explained, comparing it to the ease of joining a Zoom call without the need for expensive VR headsets or special software downloads.

Metaverse projects typically struggle with user retention after the initial hype wears off. To address this issue, Bluemoon offers a companion mobile app alongside the 3D environment. "The mobile app is the entry point," Ahmed added. The Bluemoon mobile app, expected to launch in June 2024, will allow users to build profiles, collect assets, and earn rewards before entering the metaverse. This will be followed by a Telegram mini-app and, eventually, the full 3D metaverse experience platform.

The $BLUE token will play a central role in the Bluemoon ecosystem, facilitating transactions within the digital asset store, the mobile app, and the 3D metaverse. As the project evolves, $BLUE tokenholders will have access to exclusive features, premium content, and the ability to create more immersive virtual spaces. Ahmed highlighted a “super staking initiative” that will launch before the token itself, with staking unlocking access to a higher level of perks and assets.

Ahmed also emphasized Bluemoon’s cautious approach to AI implementation, prioritizing practical use cases. However, he did reveal two areas where Bluemoon is applying AI: user-generated spaces and intelligent NPCs. The company is exploring the creation of 3D spaces through prompts, similar to ChatGPT so that users can design and potentially sell their virtual environments within a digital asset store. In another use case, AI-powered NPCs can play the role of virtual staff at events, providing information about brands and products 24/7.

"We’re in a transitional period where not everyone wants to be stuffed into a 3D space and forced to enjoy it,” says Ahmed. “There has to be a real need for someone to want to go into the metaverse, whether it is exploring a brand experience, showcasing personal art, or just socializing. All of that has to be translated properly in a very friendly way. That’s what Bluemoon is all about.”

"We’re creating the stepping stone right now, ready for when the technology catches up," White concludes. "There’s certainly a lot of stigma around crypto, but it’s becoming more of a norm now. People are interested in the space, so we can give them a way to engage with Web3 and step into the metaverse.”

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.