Binance is launching a new solution in Latin America called Send Cash, designed to facilitate more efficient crypto to local bank transfers.

This advancement comes on the heels of Binance’s decision to discontinue its crypto card services in the same region, a move that reportedly affected less than 1% of its users.

Available initially in nine countries, including Colombia, Honduras, and Argentina, Send Cash will enable users to leverage Binance Pay’s crypto payment technology and the services of licensed providers to handle digital asset transfers at reduced costs.

Min Lin, Regional VP for Latin America at Binance, stated that the new product is part of the company’s continuous efforts to devise solutions that address local challenges in the crypto industry. Lin said,

“This is another step forward for Binance, which renews its commitment to the crypto industry in Latin America, to the expansion of the benefits it offers in terms of financial inclusion, and to developing new ways of using crypto in everyday life,”

Binance stated that this strategic expansion is significant considering the World Bank’s Global Findex 2021 report, which stated that 42% of adults in Latin America and the Caribbean still lack bank account access. Cryptocurrency solutions like Send Cash aim to bridge this gap and alleviate the time and cost burden associated with financial transactions for those who already engage with traditional financial systems.

While Binance continues to forge partnerships with entities like Despegar, Credencial Payment, and Vita Wallet to enhance payment and remittance alternatives, it is interesting to note that the Send Cash launch follows shortly after it decides to cease crypto card services in Latin America, ending its partnership with Mastercard in the region.

Against the backdrop of these developments, the company continues to navigate regulatory scrutiny, particularly in the United States and other regions. Most recently, London-based credit card payment processor Checkout.com severed ties with Binance due to alleged issues with anti-money laundering, sanctions, and compliance controls.

Binance’s launch of Send Cash in Latin America aims to highlight the company’s commitment to technological innovation and financial inclusion, even as it grapples with regulatory challenges and service suspensions.