The relationship between app distribution platforms and developers has been a topic of conflict for several reasons, including excessive sales fees and competition restrictions that limit developers’ use of alternative distribution channels.

These challenges have led many startups to focus on solutions to address programmers’ demands, particularly in the Web3 space, where the lack of regulatory clarity could exacerbate the issue.

“Centralized app stores like Google Play and iOS AppStore are seeing fraudulent crypto applications. This means the centralized stores are not safe anymore as they solely focus on making money from listing,” explained William Peckham, the chief business officer of APhone — a decentralized cloud-based smartphone.

APhone, developed by Aethir, is launching a decentralized app store that combines traditional applications with blockchain-based solutions. According to the firm, crypto apps such as those from Binance, OKX, Phantom, MetaMask, Bitget Wallet, Uniswap and more will be listed on its AppNest, which also features popular Web2 apps like Whatsapp, Instagram and ChatGPT.

AppNest promises a free and open environment for developers, but not without due diligence. To prevent fraudulent applications, developers will have to undergo a range of assessment criteria, such as team and product stage evaluations. “We have a strict vetting process for Web3 applications. All the partners will have to go through a due diligence process,” said Peckham.

Similar applications have emerged before. Aptoide, for instance, offers an open-source platform for Android apps. Although it doesn’t specifically focus on decentralized apps, it hosts various Web3 applications, such as crypto wallets and Bitcoin-related widgets.

To stand out from the competition, the APhone team bets on features for Web3 enthusiasts, including token rewards based on writing app reviews, beta testing and daily usage, as well as tips for content creators and developers for helpful content or community engagement.

The platform also plans to integrate with decentralized finance platforms to allow holders of its native token to lend, borrow and earn interest. “We are giving users a complete ‘outside the box’ experience — moving beyond the conventional hardware requirements and reach of traditional gatekeepers,” said Peckham.

Other companies combining decentralized infrastructure with onchain solutions include the Helium protocol. Based on a decentralized wireless network, it uses devices known as Helium Hotspots, which act like mini cell towers, to create a peer-to-peer network.

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